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of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text..

~ Gordon Cook

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be.

~ Gordon Cook

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the or services, nor provide any context. By adding the word “plumbing” or .

company’s products